boc/docs/design/EXPERIENCE_AUDIT_QA.md

EXPERIENCE AUDIT — QUI XZOOM + LANDVEX

Audit of Real Screens Against Landvex Core Principle

Version	1.0
Status	DRAFT — In progress
Date	2026-07-02
Auditor	AI Agent

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Audit Framework

The Six Questions

#	Control	Question	Answer
1	3-Second Rule	Do I understand the purpose immediately?	✅ / ⚠️ / ❌
2	Three-Step Rule	Is Input → Processing → Outcome visible?	✅ / ⚠️ / ❌
3	Primary Decision	Do I know what to do here?	✅ / ⚠️ / ❌
4	Information Hierarchy	Is the most important thing largest and clearest?	✅ / ⚠️ / ❌
5	Cognitive Load	Can anything be removed without harming the decision?	List items
6	Call to Action	Is there a clear next action?	✅ / ⚠️ / ❌

One-Sentence Test

"Can the user describe this screen in a single sentence?"

Examples:

• Onboarding: "I can earn money by photographing missions."
• Map View: "I find missions near me."
• Dashboard: "I see what I've earned and what to do next."
• Landvex Results: "I get a decision basis based on real observations."

If it takes two or three sentences, the screen is trying to do too much.

Scoring

Symbol	Meaning
✅	Pass — no issues
⚠️	Warning — needs improvement
❌	Fail — blocks decision-making

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Screen 1: quiXzoom Onboarding / Landing

Reference: Image shared 2026-07-02

Audit

#	Question	Answer	Notes
1	3-second understanding	✅	"Fota. Skicka in. Tjäna pengar." — instantly clear
2	Reality → Decision visible	⚠️	Shows "Reality → Money" not "Reality → Decision"
3	Clear primary decision	✅	"Sign up" or "Find missions"
4	Visual noise	—	Clean, minimal
5	User's decision	"Should I join quiXzoom?"
6	Removable information	Launch date (August 2026) — creates hesitation

Issues

Severity	Issue	Recommendation
Medium	"kr" used instead of USD/EUR	Update per Valutaregel (MEMORY.md §0)
Low	Launch date creates hesitation	Remove or de-emphasize
Low	Technical term "Stripe Connect"	Replace with "Få betalt varje måndag"
Low	Missing visual flow after photo	Add: Foto → Godkänd → Utbetalning
Low	Missing key numbers	Add: 100%, $0 fee, 24h

Core Principle Alignment

Verdict: ⚠️ Partial — shows "Reality → Money" for Zoomers, not "Reality → Decision" for decision-makers.

Note: This is correct for the audience (Zoomers), but quiXzoom should also have a decision-maker landing page.

Improvements per audit:

1. Headline: "Fota. Skicka. Få betalt." (three verbs, three seconds)
2. First card: "Välj ett uppdrag nära dig — se exakt vad du får betalt"
3. 100% card: "Du behåller 100% av ersättningen" (larger number, smaller text)
4. Payment card: "Få betalt varje måndag" (remove Stripe mention)
5. Flexibility card: "Jobba när du vill" (faster)
6. CTA: "Lanseras augusti 2026 — Förregistrera dig idag"
7. Key numbers: 100% | $0 | Every Monday | 4K
8. Visual flow: 📷 → ✅ → 💰 (Foto → Godkänd → Utbetalning)

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Screen 2: Landvex Decision Intelligence Process

Reference: Image shared 2026-07-02

Audit

#	Question	Answer	Notes
1	3-second understanding	✅	Gauge immediately visible
2	Reality → Decision visible	✅	Five steps clearly shown
3	Clear primary decision	✅	"Should I invest/repair/act?"
4	Visual noise	—	Minimal, focused
5	User's decision	"Should I act on this information?"
6	Removable information	Technical terms ("AI analysis", "standardized indices")

Issues

Severity	Issue	Recommendation
Low	Technical terms in step descriptions	Replace with business verbs per Core Principle

Core Principle Alignment

Verdict: ✅ Strong — follows "From Reality → Decision" flow.

Improvement: Simplify step labels to business verbs (already documented in LANDVEX_CORE_PRINCIPLE.md).

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Summary

Screen	3s	R→D	Decision	Noise	Overall
quiXzoom Onboarding	✅	⚠️	✅	—	⚠️
Landvex Process	✅	✅	✅	—	✅

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Action Items

1. quiXzoom: Update currency from "kr" to USD/EUR per Valutaregel
2. quiXzoom: Consider removing or de-emphasizing launch date
3. Landvex: Update process diagram with business verbs (already in Core Principle)
4. Both: Continue audit with Dashboard, Map View, Search, Results

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Product Principle: Web vs App

quiXzoom has two experiences:

1. Public Web (Discover)

Purpose: Make the visitor think "There is money to be made here."

Allowed:

• See missions on map
• Zoom and pan
• Filter (category, compensation, distance, difficulty)
• See approximate compensation
• See approximate mission count
• Read how it works
• Register
• Log in

Not allowed:

• Accept missions
• Upload photos/video
• Complete missions

Blocker: "To perform missions, you need the quiXzoom app." + QR code to App Store/Google Play.

2. Logged-in Web Account (Manage)

Purpose: "My pages" — administration, not execution.

Allowed:

• Profile (personal info, KYC status, bank account, Stripe Connect status, tax info, notifications)
• Economy (balance, upcoming payout, historical payouts, export CSV/PDF, tax history)
• History (completed missions, approved, rejected, under review)
• Statistics (earned this month, total, approval rate, activity, ranking)
• Mission history (not active missions — execution is mobile-only)

Not allowed:

• Accept new missions
• Upload mission data
• Complete missions

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Screen 3: quiXzoom Mission Marketplace (Proposed)

Product: quiXzoom
Internal Name: Mission Marketplace (not "Public Map")
Status: 🟡 Proposed design
Phase: Discover

Proposed Design

┌─────────────────────────────────────┐
│                                     │
│         [Google Map]                │
│                                     │
│    442 missions near you            │
│                                     │
│    Estimated opportunity:           │
│    $320–$760 / month                │
│                                     │
│    [ Register ]                     │
│                                     │
└─────────────────────────────────────┘

Audit

#	Control	Answer	Notes
1	3-Second Rule	✅	"442 missions near you" — instantly clear
2	Three-Step Rule	✅	Map (Input) → Stats (Processing) → Register (Outcome)
3	Primary Decision	✅	"Should I register?"
4	Information Hierarchy	✅	Map largest, then number, then CTA
5	Cognitive Load	—	Clean, minimal
6	Call to Action	✅	"Register" button clear

One-Sentence Test

Target: "I can see which missions are near me and what they pay."

Result: ✅ Pass — concrete, avoids income promise

Issues

Severity	Issue	Recommendation
Medium	Income estimate sounds like promise	Add disclaimer: "Many active Zoomers in similar areas earn approximately..."
Low	No real-time activity	Add: "18 new today", "127 completed last 24h"

Core Principle Alignment

Verdict: ✅ Strong — follows "From Reality → Decision" flow.

Journey Principle: Discover phase ✅

Improvements:

1. Add real-time activity indicators
2. Soften income estimate with disclaimer
3. Add localized message: "You seem to be in Nacka. Currently approximately 440 missions within reasonable distance."

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Screen 4: Landvex Dashboard (Placeholder)

Product: Landvex
Phase: Manage
Status: ⏳ Awaiting screen

Dashboard-Specific Questions

#	Question	Target
1	Can I understand the situation in 3 seconds?	Yes — score immediately visible
2	What is today's most important decision?	Clear primary action
3	Can I ignore 80% of the information?	Hierarchy: score → observations → map → history → details
4	Is there a primary CTA?	"Inspect area" / "Order report" / "View changes"

Dashboard Principle Check

Question	Target
What is happening?	Score + key changes
Where is it happening?	Map or location indicator
How serious is it?	Threshold comparison
What do I do now?	Primary CTA

Decision Density

Target: 1–3 decisions

One-Sentence Test

Target: "I understand how my area is performing and what to act on."

If it takes two sentences, the dashboard is trying to do too much.

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Screen 5: Results/Decision View (Placeholder)

Product: Landvex
Status: ⏳ Awaiting screen

One-Sentence Test

Target: "I get a decision basis based on real observations."

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Next Screens to Audit

Priority	Screen	Product	Status
1	Dashboard	Landvex	⏳ Awaiting screen
2	Results/Decision View	Landvex	⏳ Awaiting screen
3	Search	Landvex	⏳ Awaiting screen
4	Settings/Profile	quiXzoom	⏳ Awaiting screen

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ÄNDRINGSHISTORIA

Version	Datum	Beskrivning
1.0	2026-07-02	Initial audit: quiXzoom onboarding, Landvex process

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STATUS

DRAFT — Awaiting more screens